Award-winning writer with over 20 years' experience working with international brands, digital agencies, film, TV and radio. Clients range from ALDO to Alibaba to Just for Laughs.
Dockside to Bedside: 100 Years of Herzl
One of my proudest accomplishments, this documentary aired on CityTV and AirCanada, went viral in French, initiated a $250,000 donation, and...
"I watched it with tears in my eyes." - Leonard Cohen
CBC.ca: 5 spots in Ottawa's Playground That You Won't Want to Miss
From tiki-lit skating and hearty French bistro fare - a roundup of reasons winter is the time to visit the Ottawa Valley.
Air Canada's enRoute Magazine: It's Easy Being Green
Monthly column for enRoute.com about eco travel, tourism, news and products. enRoute is Air Canada's award-winning in-flight magazine.
Lonely Planet: Toronto
I co-authored the Lonely Planet Toronto City Guide, as well as writing about Toronto for Lonely Planet's website.
Concordia University: Faculty of Arts and Science Alumni Brochure
This 24-page brochure highlighted the latest developments in Concordia University's Faculty of Arts and Science, including new programs and specializations, bios on recent graduates making waves, and the latest in internationally-recognized research.
The Center for Conscious Leadership
CCL's about and services pages needed to showcase their powerful branding and unique offerings. I worked closely with Sharon to reframe the organization's brand and ensure that her voice and approach shone through and spoke to socially innovative clients.
This website is still in progress.
Huffington Post Travel: Cappadocia
Travel piece for the Huffington Post about Cappadocia, Turkey.
My Big Fat Greek Cookbook
I co-edited this comprehensive, contemporary overview of Greek food, recipes, and family culture, as documented by the son of a Greek immigrant, as his mother neared the end of her life.
Doyen Consulting Group
Through Flauk, a full-service branding agency, I wrote Doyen Consulting Group's rebranded and relaunched website, which is geared towards families and individuals needing support for addiction and behavioural health issues.
The founders of this small business wanted to rebrand, and create a new website with a new tone and messaging. I collaborated with them, and with the designer, to create original web copy and product descriptions for this unique line of body-positive loungewear, ethically made in the USA.
Huffington Post: Mothering Uganda's Generation Of Orphaned Grandchildren
Beautiful World Canada contracted me to write several pieces about the work they do with the Nyaka AIDS Orphans Project in Uganda.
Working through Flauk, a full-service branding agency, I wrote and edited Jennifer Millier's website, which speaks to other legal professionals and potential clients seeking business litigation at various levels. Given the target audience, the language could remain somewhat industry-specialized, but needed to be accessible to non-industry clients as well.
National Post: The Bride Wore Black
Article about wedding trends and bucking traditions.
Kids Code Jeunesse
Collaborating with Kids Code Jeunesse, a not-for-profit organization that gives Canadian children access to digital skills education (with a focus on girls and underserved communities), I created and edited web copy, press releases and select blog posts.